As part of a rad series of interviews we did for Goneboarding this month, we thought we’d give the brands the individual love they deserve as part of our Follow Friday series of British snowboard brands we think you should follow.
We’re starting with Love Inc Snowboards because earlier this week, the guys from Love Inc launched their brand new base layer collaboration with one of our favourite UK base layer companies – Amel Snow – so check out what they’ve got to say, and remember to check out their kit at either www.loveincsnowboardcompany.com or now at SS20.
What is Love Inc?
Love Inc is a Bad Ass clothing label by Snowboarders for snowboarders. Not skiers, skaters, BMXers, surfers. Just Snowboarders.
Where are you based?
The core or HQ of our business is based initially in the North of the UK but we have places popping up in Canada and Europe (hopefully more on that as it develops).
Who are the faces behind Love-Inc?
The Faces behind Love Inc are James and Alex
Where did the idea for your brand come from?
A drunken night in the French alps after one too many Jagermesiters. Isn’t that how all good ideas start?
What sports/industries are you involved in?
As we said earlier, this is it. It’s all about the snowboarding and mountain lifestyle for us!
What products do you offer?
Currently we offer tshirts (the best on the market), hoodies (the best on the market), belts (the best on the market), beenies (the best on the market) and soon base layers and gloves. Again, you guessed it, “the best on the market”! Ha ha!
What products do you hope to offer in the future?
We are already putting research into new products including base layering garments and Down Jackets. And also, if they come off, new gloves that will turn the industry on its head! Don’t want to elaborate here too much for obvious reasons!
Who designs your products?
I design the majority of our products – me, James (or Jimmy as I’m know in Europe)!
What have been your most successful products so far?
Without a doubt, our Skiing Is a Bit sh*t tshirt. Who would have thought that so many people hated skiers?
Who do you aim your products to?
Our target demographic are people between the ages of 17 to late 30s. That’s not to say we don’t sell to people younger or older though.
If you could collab with any other brand, who would it be and why?
Amel.. Oh, hang on a minute, we already are! Joking aside, either Monster or Marshall Amps.
What makes you different from other brands?
All our tshirts are organic and carbon neutral. We believe our designs are considered and thought about and speak to people on a different level. There are a lot of brands popping up now that think it’s acceptable to put out whack design is garish colours. We like to market our brand as Design Aided Snowboard Clothing.
What do you guys do when you’re not riding?
We work very hard at Love Inc HQ. I also do the odd spot of skating and play guitar. In addition to this we like to listen to classic Hair Metal.
Where do you see the brand in 5 years?
In 5 years time we see the brand as a force to be reckoned with.
We aim on branching out into the States and strengthening the brand in Europe.
Where is your favourite place to ride?
What can we look forward to seeing from you this season?
We have our classic Skiing is a Bit sh*t tshirt back out and we have the addition of our Love Inc Belts. Our hoodies are also amazing this year… the best we have ever produced! We would say that though!
Who do you sponsor?
UK – Corey Copeland, Will Nangle, James North, Andy Webb, Jo Chasteny
Canada – Sean Dolan, Kyle Radawetz
Europe – Francois Thevenet
How do you go about choosing individuals to sponsor?
We normally get them to send us videos of themselves and pictures, then we get drunk and do the old stick the tail on donkey game. Not failed us yet.
Do you ever get involved with sponsoring events?
Yeah we do. We sponsored the Renegade Raid last year out in Morzine as well as The Basecamp music festival and every year we sponsor sNOw PARKINg freestyle camp run by our friends at More Mountain.
How much of your life goes into the brand?
I won’t be lame and say 110% as we all know that’s impossible isn’t it… so I’ll just say 100%.
Would you ever compromise your principles in order to make more money?
I’d like to think not.
Would you like to give any shoutouts?
Thanks to everyone who has ever bought a Love Inc product and everyone that has helped us along the way. Also a big shout out to my Pops.
How can people purchase your products?
By visiting loveincsnowboardcompany.com or one of the independent stores that stock us – these are available on our site.
Complete the sentence. Love Inc would be nothing without… the ability to see the lighter side of life and I suppose our customers.
Keep up to date with Love Inc on Facebook or Twitter.
Check out the whole Homegrown feature on Goneboarding here: http://www.goneboarding.co.uk/features/which-homegrown/featureid/149/showfeature.aspx
Keep checking back at Boardstylist for our full feature on the new Love-Inc Vs Amel base layer soon!